Owing to the lifestyle changes, you ought to pay a visit to restaurants frequently. They sure serve you delicacies right on the table, but have you ever wondered if you spend more than you anticipated you would be spending? Restaurants have a very brainy trick for you to spend some extr bucks..

Here’s how they do it without you even noticing it!

Menu - Post 2

One trick restaurants do is called anchoring.

Here’s how it works:

-Surf and Turf……………………$45.00
-Salmon…………………………….$28.00
-Fish and Chips………………….$16.00

You see how the most expensive item is on the top of the items on the menu?

This is no accident. The menu’s author placed the most expensive item that is far more expensive than the other two items at the top.

Once you see this, it sets a ceiling in your mind for the highest price. After that, no matter what you buy, even if it is an overpriced plate of fish and chips, you’ll still feel like you were being conservative because you didn’t select the highest-priced item on the menu.

To avoid this trick, look for the lowest-price item on the menu first, then gauge how high it is relative to other restaurants offering a similar dish.

Dan Ariely talks more about this and other behavioral economics ideas in his book

So next time when you visit a restaurant you know from where you have to start checking the menu 😉

Source :http://qr.ae/1DQ8Ao

Source Author: Gabriel Lewis

Image Source: http://vectorartillustrations.com/wp-content/uploads/2012/02/restaurant-menu-designs-vector.jpg